About Mindful
Sports Group

Mindful Sports Group is a management firm that is committed to helping our athletes and clients develop unique opportunities to achieve their goals and dreams.


Mindful Group is a management firm that helps golfers achieve their potential through the development and implementation of a precise plan of action and the creation of an effective support system.

Experience and

Mindful Group brings a track record of success in golf software and technology, as well as decades of golf industry experience to their approach.

Our Team

Joe Shuchat

Joe Shuchat is a Canadian Entrepreneur with an extreme passion for sports, technology, and performance. Born and raised in Toronto, Ontario, he has always had an affinity for helping others achieve their goals and that was no different when he founded Winning Identity, a private customizable network for teams and organizations. The software, which was entirely cloud based, was designed to improve communication and player development among college and professional sports teams. Winning Identity partnered with several large players including the Golf Channel, Home Depot, and IBM Watson. His ability to define and utilize the proper technology and build a strong development team is what allowed Winning Identity to be acquired by Blast Motion in May 2016.

In early 2018, he founded Mindful Sports Group, a sports management agency with the premise of helping athletes and entrepreneurs achieve their dreams. His first athlete, Victor Perez, he helped develop a plan and process to accelerate in the top 50 in the Official World Golf Rankings. He has added additional golfers to his stable of players and helps each one identify strengths and weaknesses while developing a methodology for their success. He also develops technologies alongside these athletes to help them define their processes and gain success at the highest level.

He holds a Bachelor of Management degree from Dalhousie University and became a Certified Webmaster through Seneca in 2012. He is also a low single digit handicap golfer having represented Canada in several competitions internationally as well as spent two years caddying on several major professional tours including the PGA Tour.

Brendan Barrack

Brendan brings rounded professional experience in the golf industry to his role as Vice-President, Golf Management.
He joined Mindful Sports Group from the European Tour, where he helped to develop the Tour's award-winning media content, working closely with Challenge Tour, European Tour and Legends Tours players at events around the world.
Brendan approaches his responsibilities with an appreciation for the player— having won in both the professional and collegiate ranks prior to his joining the European Tour.

He holds a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs, where he also Captained the Division 1 Men’s Golf Team, set an A-10 Conference record, and was named to both the Academic All-American and All-Northeast Region teams.

The Toronto native has a keen eye for talent born out of his playing experience and his post-graduation years spent as a golf coach for the Core Golf Academy, where he taught alongside legendary instructors Sean Foley and James Leitz. He blends his playing and coaching background with his experience in golf marketing and communications to represent and advocate for global superstars in a way that is fit for the future of the industry. He is best known for his infectious enthusiasm and his genuine love of golf.